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Thursday, May 29, 2008

A Cloud Apart: MuseGlobal, Content Integration and Cloud Computing

The SIIA NetGain conference in San Francisco last week was a great event for MuseGlobal to strut our stuff amongst the major and up-and-coming players in the content and software industry. While there was some ballyhoo about this being a new convergence of industry players, it's no secret that software and content companies have been joined at the hips for many, many years.

There was a fair amount of that "everything old is new again" atmosphere at NetGain, including the touting of "cloud computing" from major service providers such as Google, Oracle and Salesforce.com. Well, of course all of these companies provide very powerful software and services, but the cloud was with us even well before the Web became a reality. As soon as there were servers and client computers on networks the network cloud was being exploited to deliver high-value content services to major enterprises and, eventually, consumers. From that long-term perspective, you could say that content has lived in the clouds for a long time.

The difference today is that with more and more content staying in the network cloud instead of being downloaded into desktop applications and enterprise servers making the cloud a universal source of information for specific purposes becomes all the more important. After-the-fact integration of other important sources in desktop applications or through enterprise databases becomes harder when you're basing all of your content resources in the network. This means that you need to get all of the right content in the right place at the right time inside of network content serving applications.

While managing transparent access to content sources can be hard for some technologies to manage, MuseGlobal content integration technologies make getting comprehensive and unified content from any range of content sources in network-based content services easier than ever. Yet again, MuseGlobal was there before the idea of transparent access to diverse content sources had become a fad. We've been sussing out the details of how to connect to thousands of different kinds of databases, search engines, feeds, subscription content services and Web mining applications on the widest range of networks for more than a decade. The architecture that we've put into place to manage this simply and reliably in a way makes MuseGlobal a content cloud unto itself - and given our track record with major publishers and content technology companies around the world, allow me to say that we see ourselves as a cloud apart from the rest.

The nice thing about MuseGlobal OEM technology is that you can decide for yourself how you want to work with our content cloud. You can take in content from MuseGlobal into the back end of your own content cloud, or you can use our integration software to create a content cloud that surrounds your own core content delivery technologies. Best of all, you can tune which sources you want to present from MuseGlobal and how you want to filter and present them very easily. Vertical search engines? We're there and all over it before you know it. Business intelligence engines? Been there, done that. Consumer ecommerce portals? Our cloud will be raining content on products that they'll be eager to buy.

So when you think of cloud computing, remember that you need to think about how much of the right content it will take for your own platform to be the rainmaker on the networks of your choice. Don't settle for a drizzle of the sources that your clients want - let MuseGlobal help you to make your content own cloud the one that pours it on.

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