In recent days there's been quite a bit of twittering in the news about search features surfacing in test mode on Twitter, the broadcast messaging service that's been skyrocketing in popularity over the past several months. In fact, search on Twitter is not really new at all: they purchased the search engine assets of Summize about a year ago and have since supported a separate search of messages with real-time updates - in effect a customizable real-time filtered message feed. The search features surfacing now on Twitter in test mode are largely the repackaging of these already existing capabilities. But with Twitter having the wherewithal to make its search capabilities more visible and integrated with its core messaging service, the question of what happens at the intersection of broadcast messaging and search is becoming more interesting to many people.

Want to be the first to hear of news being reported by major media outlets and corporations? Increasingly Twitter is becoming the channel that gets the first headline and link out on the Web from traditional sources of news. How are people reacting to major events? Searching the opinions found on Twitter is now occupying more of marketers' attention in determining where they stand in the battle for influencing their existing and prospective customers. Think of Twitter as the largest and most intelligent sensor network in the world, keeping people in touch with physical, social, financial and professional realities being broadcast for the world to tune into on a moment-by-moment basis.
But as powerful at Twitter may be at delivering the right-now view of the world from hundreds of thousands of points of view every minute, it is in fact just one input that people need to make decisions in their lives. If I want to know if an earthquake is actually happening, I may turn to Twitter for first-hand accounts. If I want those first-hand reports assembled into a cohesive story, I may want to look at mainstream news outlets. If I want to know how I can send aid to the victims, chances are I may turn to Google to research what resources are available. If I want to consider how my corporation is going to be impacted by it, I will turn to my intranet database, email and file management resources. If I want to study emergency preparedness in detail, I may search on Amazon for current books by leading experts. Each input may be important to me on different levels for different purposes.

That's where MuseGlobal comes into the picture, of course. Our OEM Smart Connector technology can comb through Twitter content as easily and as rapidly as it does more than 6,000 other types of Web and enterprise content sources and search engines, performing data normalization, categorizing and integrating it all on the fly into whatever technology platform, program interface or application that suits your needs. Most importantly, MuseGlobal Smart Connector technologies are not just for listening: your software and services can publish content to Twitter and other platforms as well via MuseGlobal Smart Connectors, enabling a cycle of monitoring, evaluating and responding that can make the most of all of the well-filtered inputs available from your MuseGlobal-connected content sources.
So who will have the best search engine in the world a few years from now? You will - if you have deployed MuseGlobal's highly scalable Smart Connector technology to enable your platform to be configured rapily and reliably to take advantage of whatever searchable and updateable content sources matter most to your audiences. No need to put any guesswork into it; just deploy the solution that's been working at thousands of locations worldwide for our hundreds of OEM clients for nearly a decade. Now that's something worth twittering about!
9 comments:
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It is a very interesting topic to debate on it and I also want to say some words on this topic as a cheap essay writer in the USA I would say that, I do not think that Twitter is a serious thread because Google is a search engine and the Twitter is only a social platform where peoples can share their thoughts publically so I am 100% sure Twitter will never over through the google.
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I don't think so! Twitter is another thing and google is another. There is no comparison because one is a search engine and the other is a social media network. it is just like you compare dissertation service with facebook, lol.
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