Subscribe via Email
Enter your Email Address:
Delivered by FeedBurner

Tuesday, February 3, 2009

Doing the Heavy Lifting: Where the Brands are Building at the SIIA IIS

The SIIA 2009 Information Industry Summit was a great event for MuseGlobal. Maybe it's our improved messaging or maybe it's just good timing, but people who we were speaking to at the IIS really seemed to "get" our positioning as a company that can connect content sources to software applications and platforms more efficiently than any other OEM supplier. To some in the publishing and content industries this may not seem to be the most glamorous side of the business, but it's what is really creating enormous value for our enterprise, government, and media-oriented clients.

Certainly the IIS provided a lot of the more glamorous side of publishing in its presentations and panels. From the opening keynote from Marjorie Scardino, Chief Executive of Pearson, to the ending keynote from Stephanie George, Executive Vice President of Time Inc., I heard a lot of good speakers - and some pretty flashy ones, too. Stephanie George's presentation was capped with a very dynamic slide deck with lots of multimedia showing how Time brands were being strengthened on the Web through their investment in technologies that made it easier for their editorial resources to appeal to their audiences. Fun to watch, of course, and I don't doubt that Time is getting good mileage out of these efforts. But in our experience, the brands of MuseGlobal customers that do best are the ones that focus on what a brand really does for its customers.

The presentation by Kristian J. Hammond of Northwestern University on "Frictionless Information" captured this "doing" brand concept pretty well for me. His "Make my Page" concept was nothing radically new, but it was a good example of how to pull together highly customized pages assembled automatically from numerous sources of content on the fly on a topic into an aggregated document. This "content is as content does" approach to publishing may lack the pizazz of many traditional brand publications, but it seems to be where the real action is with our clients. Yes, publications finished by an editorial team certainly still matter in a big way, and we supply content connectors to many of the publications that do this, but the more efficiently that you can do the heavy lifting to assemble and to integrate all of the content sources that are needed to satisfy them, the more that you'll be able to focus on delivering the exact content and features that can build your brand's unique value.

Enterprise publishers and technology companies certainly understand the importance of this "heavy lifting" for their brands, but it's easier said than done. Most I.T. teams are either way too busy to focus effectively on building enough connectors to the content sources that can really make a difference to their clients or will find that to do a robust job of connecting to content sources will turn out to be far more expensive and time-consuming than they can afford to do in a tight economy. Everyone's customers are pleading for more and more content from published sources and from their own sources that's well-organized, integrated, and all in once place, but it's just not that easy to pull it all together cost-effectively.

I guess that's another way of saying that MuseGlobal is going to be very busy this year, because our highly scalable Smart Connector OEM technology is the most cost-effective and reliable way to get the heavy lifting done for connecting content to brand-name content and technology services. Instead of having to say "no" to clients and senior executives, MuseGlobal gives our clients the ability to say "yes" more quickly to getting new and better content into their products. If a brand is all about saying "yes" to your clients - then it's clear to us at MuseGlobal that fewer things can help to build a brand better than the ability to connect to content rapidly through our Smart Connectors. Be it in online media, enterprise subscription services or content integration services, I think that it's worth us chatting with you about how your brand can benefit from the heavy lifting that MuseGlobal technology can put in place for you today. I hope that you enjoyed IIS. SIIA conferences are great value, and MuseGlobal will be at SIIA's NetGain in San Francisco in May.


Unknown said...

Interesting presentation. Here is the video:

Richard Majece said...

I advise you to read this first of all. In my opinion, writing academic research about building may be really useful.

Puremelda said...

Your instructors or fellow students cannot learn of your acquisition of affordable essay writing service to upkeep your custom writing help credibility; that’s why we guarantee complete confidentiality in all our dealings with our clients.

Veronica Segura said...

Really outstanding post, Thank you for talking about These details. Excellently released material, if only all weblog authors offered the same level of fabric as you, the internet would be a much better place. I have thoroughly enjoyed reading your points and have come to the conclusion that you are right about many of them. You are great. Please keep it up!

- Veronica @ Write my Essay

alba133jessica said...

I really thank you for the valuable info on this great subject and look forward to more great posts.

All Customer Service Number said...

Data security is a very big issue nowadays. Viruses harm the data. Here you can know more about how to remove viruses from your computer and makes your data secure and safe.
Easy Steps To Remove Viruses
How to Remove Viruses from your computer?

madison jani said...

Hello! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your
content. Please let me know. Cheers
garmin updates

noor said...

نقل عفش

نقل عفش من الرياض الى مصر نقل عفش من الرياض الى مصر

twins shakes said...

All the information provided by you is unique for me if you facing any issue related to setup you can visit our website Nortonsetup our technical assistance provide you the complete information.

Digits me said...

You have written such a interesting is worth of reading.keep updating and sharing with us

Digit me
Zen Watson

Zoe said...

Thanks for sharing your inspiring blog the information was very useful to my project ….
graduation gifts for best friend
anniversary gifts by year
best linen pillowcases

for ict 99 said...

Great Article
Cloud Computing Projects

Networking Projects

Final Year Projects for CSE

JavaScript Training in Chennai

JavaScript Training in Chennai

The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. The new Angular TRaining will lay the foundation you need to specialise in Single Page Application developer. Angular Training

Tim Pegios said...

If you are unable to fix the Issues of Orbi Login not Working, then you can take help from our experts. Our experts are always ready to help you. The availability of our experienced experts is 24*7 hours. To get instant help, call us on toll-free numbers at USA/CA: +1-855-869-7373 and for UK/London: +44-800-041-8324.

Michele Day said...

I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!
Click Here
Visit Web

Unknown said...
This comment has been removed by the author.
Unknown said...

The site is based on the computer operating system where you can find an online manual and guide. |

Unknown said...

A new purchased Canon printer needs to be set up. First, ensure you’ve installed the latest drivers and software from a valid siteThe wireless and wired models require drivers and software; therefore, each has to undergo one important installation process.
https //ij.start.cannon,
http //
is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, specializing in optical, imaging, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor manufacturing equipment.

James K. said...

The setup process for every Canon model is almost similar, however the download through https //ij.start.cannon or http //ij.start.cannon and installation process may differ.

James K. said...

Visit canon’s official site – and download appropriate software and drivers one windows PC. Or if you have a CD, install it. ij.start canon is the manufacturer's site to download Canon printer drivers.

Unknown said...

Microsoft com Setup website MS setup for Business offers four plans including Basic, Standard, Premium, and Apps for Business. |
microsoft365.cpm/setup |
microsoft365.cpm/setup |
microsoft 365/setup

Zafran Yoda said...

Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
Click Here
Visit Web

Unknown said...

We offer the required data to configure, utilize and install your Canon products on your Windows is completely safe and secure. |

Dakota Leest said...

I like talking to interesting people and visiting blogs like yours. Here is my profile Glad to visit your blogs.